Description

Book Synopsis


Trade Review
In this compelling study, Govil traces the ways in which the two production entities have shared finance, production, and distribution concerns, and demonstrates that far from being a recent phenomenon, this has been going on for a long time. Writing in a direct and accessible style with great economy and authority, Govil effectively delineates how Hollywood and Bollywood are, in fact, inextricably intertwined, and how this intermarriage will continue to flourish in the future. * Choice *

Table of Contents
v Contents Acknowledgments vii Introduction: Narrating Encounter 1 1. Framing the Copy: Media Industries and the Poetics of Resemblance 41 2. Managing Exchange: Geographies of Finance in the Media Industries 77 3. The Theater of Influence: Reimagining Indian Film Exhibition 115 4. Economies of Devotion: Affective Engagement and the Subject(s) of Labor 153 Conclusion: Close Encounters of the Industrial Kind 183 Notes 193 Index 235 About the Author 245 Govil_i_245.indd 5 1/26/15 12:48 PM

Orienting Hollywood A Century of Film Culture

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    A Paperback / softback by Nitin Govil

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      View other formats and editions of Orienting Hollywood A Century of Film Culture by Nitin Govil

      Publisher: New York University Press
      Publication Date: 27/03/2015
      ISBN13: 9780814789346, 978-0814789346
      ISBN10: 081478934X
      Also in:
      Entertainment and media law

      Description

      Book Synopsis


      Trade Review
      In this compelling study, Govil traces the ways in which the two production entities have shared finance, production, and distribution concerns, and demonstrates that far from being a recent phenomenon, this has been going on for a long time. Writing in a direct and accessible style with great economy and authority, Govil effectively delineates how Hollywood and Bollywood are, in fact, inextricably intertwined, and how this intermarriage will continue to flourish in the future. * Choice *

      Table of Contents
      v Contents Acknowledgments vii Introduction: Narrating Encounter 1 1. Framing the Copy: Media Industries and the Poetics of Resemblance 41 2. Managing Exchange: Geographies of Finance in the Media Industries 77 3. The Theater of Influence: Reimagining Indian Film Exhibition 115 4. Economies of Devotion: Affective Engagement and the Subject(s) of Labor 153 Conclusion: Close Encounters of the Industrial Kind 183 Notes 193 Index 235 About the Author 245 Govil_i_245.indd 5 1/26/15 12:48 PM

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