Description
Book SynopsisCreativity is a defining feature of contemporary work life. Who has not taken part in brainstorming sessions, read glossy pamphlets about innovation and creativity as important cornerstones of a new business strategy, or been made aware of the importance of creative skills for ones career? But what does it mean to be creative in and as an organization? Organizing Creativity provides an answer to this question. The book builds on the premise that creativity is essentially about ideas. Every organization is dependent on valuable ideas for solving everyday problems as well as inventing new processes, products or services. The main argument of the book is that an analysis of organizational creativity should always account for the interdependency of context, process and practice. Based on cultural and processual perspectives, it highlights the implications of context, process and practice for different aspects of the creative process: generating, evaluating and facilitating ideas. Furthermo
