Description
Book SynopsisWhy do citizens demand that their political systems be democratic, but tolerate autocratic rule within their organizations? Why do governments spend trillions to aid corporations in spite of intense opposition by the vast majority of their citizens? Why do most people accept cultural myths about economies and organizations in spite of contradictory evidence, while others resist them? This book argues that the answers lie in the power of organizational rhetoric--the strategic use of symbols to manipulate popular opinion and political power.
Organizational Rhetoric examines the mythical systems that underlie corporate influence and explains how corporate rhetors use these mythologies to create and sustain preferential public policies and favorable images. Each chapter also examines resistance to these mythologies, and concludes with an illustrative case study.
This accessible and engaging book asks readers to think carefully and critically about domination and resistanc
Trade Review
"This book is smart, insightful, sometimes funny, sometimes alarming, and always engaging. Professor Conrad opens up space and offers useful guidelines for how to think more critically, carefully and responsibly about the rhetoric produced by and about organizations. The book is intellectually sophisticated yet accessible and Professor Conrad has chosen timely and compelling examples to help illustrate and clarify key ideas."
Kathleen Krone, University of Nebraska
Table of Contents
Chapter 1: What is Rhetoric? What is Organizational Rhetoric? Why are they important?
Chapter 2: Creating Topoi for Organizational Rhetoric
Chapter 3: Constructing the Leadership Mythos
Chapter 4: Organizational Rhetoric and Public Polity Making
Chapter 5: Rhetoric and the Management of Organizational Identities, Images and Crises
Bibiliography
