Description
Book SynopsisProvides in-depth understanding about business-to-business (B2B) and organizational relationships. This title includes descriptions on how B2B networks form, function and develop and is for readers who want to delve into how B2B relationships actually work and, frequently, do not work.
Table of ContentsList of Contributors. EDITORIAL REVIEW BOARD. Chapter 1 Introduction: Theory and practice of organizational culture, B2B relationships, and interfirm networks. Chapter 2 Discourses in organizational culture: Bank managers and employees perceived relationships and performance. Chapter 3 Modeling the structure of business-to-business relationships. Chapter 4 Understanding and modeling the dynamics of business-to-business relationships. Chapter 5 Structure and dynamics of business-to-business relationships. Chapter 6 Organizational innovation and outcomes in SMEs. Chapter 7 Anatomy of relationship significance: A critical realist exploration. Chapter 8 Markets-as-networks theory: a review. Chapter 9 Metatheories in research: positivism, postmodernism, and critical realism. Advances in business marketing and purchasing. Advances in business marketing and purchasing. Copyright page.
