Description
Book SynopsisAfter eating some suspect organic walnuts that he was shocked to find were produced in Kazakhstan, veteran journalist Peter Laufer traces the origins of items in his pantry back to the source, learning how easily we are tricked into buying organic claims. Part food narrative, part investigation, part adventure story, Laufer''s book is an informative and entertaining look into the anything goes world behind the organic label.View the book trailer for Peter Laufer''s Organic at: https://www.youtube.com/watch?v=owiACnN69rY
Trade ReviewIt’s a testament to Laufer’s skill as a writer and reporter that he can make an interesting and edifying book out of idle musings on the origins of some organic walnuts and black beans he bought at Trader Joe’s and a local health food store. The question of whether the walnuts from Kazakhstan or the beans grown in Bolivia came to Laufer’s table in Oregon without a boost from pesticides and chemical fertilizers becomes an examination of the $27 billion organic food business. His investigative zeal is spurred by the 'obsessive secrecy' of Trader Joe’s PR response to his inquiries about the identity of the Kazakh farmer whose spoiled walnuts got him thinking about the compromises that 'make every package of food certified organic suspect.' * Publishers Weekly *
After tasting rancid walnuts from a Trader Joe’s bag that was labeled as an 'organic' product from Kazakhstan, this book’s author begins to question the organic label’s legitimacy. He doubts Kazakhstan’s ability to guarantee organic products due to the authoritarian regime and culture of bribery and corruption there. . . .Organic: A journalist’s quest to discover the truth behind food labeling is a timely publication that deals with questions that consumers are increasingly asking. There is a growing awareness about the quality, value, and safety of the food supply, as may be witnessed in the debates over genetically modified organisms and accompanying labeling laws. . . .Written in a conversational and engaging tone, this book is easily understood and may appeal to undergraduate and graduate students, as well as consumers with an eye towards conscientious eating. . . .the topic and the book may also appeal to an audience interested in learning what organics mean at the grassroots and/or international level. In my view, the success of Laufer’s book is that it invites readers to ask more questions about what their food claims to be. For the activist consumer, this book may even spark action towards demanding more transparency in the ever-complicated and opaque food system that Laufer proves currently exists. At the very least, readers will probably doubt whether the ‘organic’ item from a notably corrupt country is truly an organic product. * Springer *
"A lively, highly informative exposé" -Kirkus Reviews"Ever wonder if that 'organic' sticker on your produce is legit? Peter Laufer did the work to find out, and the answers are equal parts fascinating and disturbing." —Bill McKibben, author of Wandering Home"It's tempting to stick your head in the sand on this topic, but Laufer is right—where there's money there's (unfortunately) corruption. His international quest to trace the origin of his organic food is both intriguing and enlightening."—Lisa Leake, author of 100 Days of Real Food Praise for The Dangerous World of Butterflies:"Absorbing and far-reaching...." --NPR Science Desk"Compelling. . . . Laufer delivers an absorbing science lesson for fans of the colorful bugs." --Publishers Weekly"Like The Orchid Thief, The Dangerous World of Butterflies takes us deep into the dark heart of obsessed collectors and the passionate activism … Laufer, a veteran reporter on cultural and political borders, understands how these worlds cross and collide. His book is a Venn diagram of the beautiful and bizarre." --Los Angeles Times"[Laufer's] book is charming and his attention to detail, combined with a real gift for describing these fascinating characters…made me want to read everything else he has written." --Washington Post
