Description
Book SynopsisOptimizing Corporate Resource Allocation is a step-by-step guide on managing finite corporate resources such as money, time, people, and information.
Table of ContentsAbout the Web Site xiii
Foreword xv
Preface xvii
Acknowledgments xxv
Chapter 1 Overview of Corporate Portfolio Management 1
Why Is CPM Important? 3
Framework for CPM Success 4
What Should Be Considered an Investment? 11
Mismanaging Your Corporate Investment Portfolio: The Seven (and a Half) Deadly Sins 15
Chapter 2 Bringing CPM to Your Organization 29
Four-Step Roadmap for CPM Success 30
Techniques and Tools to Optimize Your Corporate Portfolio 79
Chapter 3 Applying CPM to Functional Areas within the Organization 91
Information Technology 91
Innovation/Research and Development 95
Marketing/Advertising and Promotion 101
Capital Budgeting and Capital Expenditure 104
Sales Force 108
Chapter 4 Case Studies 111
American Express 114
TransUnion 134
Hewlett-Packard 139
Cisco Systems 147
State of Oregon Department of Human Services 159
Appendix Useful Tools, Frameworks, and Practices to Enable CPM 171
Personnel Survey: Understanding Current Company Practices and Attitudes Toward CPM 171
HP’s Strategic Financial Analysis Curriculum Outline 180
Useful Information (Diagrams, Exhibits, and Text) for Building Your CPM Business Case 183
Index 187
