Description
Book SynopsisOptimizing AdWords provides the information marketers and future marketers need to harness the power of the Google's AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and individuals decide how to advertise products or their clients' products. Optimizing AdWords was written for those at every rung of the ladder, from Marketing Directors to small business owners to students just starting out in marketing.
This volume is organized around accessibility and ease of use. Author Paige Miller, co-founder of MultiPlanet Marketing Inc., has written this how-to guide to be super easy and fast to read and absorb. It moves you straight to the salient points of the text, allowing readers to take on AdWords in overview before coming back and collecting the finer details. Chapters 1 through 4 cover the basics, while the rest serve as a reference readers can come back to in building and growing c
Table of Contents
Preface
Introduction
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- What AdWords Offers
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- How AdWords Works
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- Key Concepts of Ads
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- Getting Started
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- Setting Up, Monitoring and Growing Your Search Network Campaigns
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- Setting Up, Monitoring and Growing Your Display Network Campaigns
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- Tools & Reports
Glossary
Index
