Description

Book Synopsis
A coherent story can make you better understood, believed in and trusted. So why is the business world only just discovering its power? There is not a culture on this earth that does not tell, exchange and enjoy stories. Story is simply effective communication, allowing humans to connect with one another about the things that matter. Former Oxford fellow in English Literature turned brand consultant, Robert Mighall, draws on the psychology, history and creative practice of storytelling to show how modern businesses can exploit its ancient power to move us. What the corporate world needs most, story does best: establish the human connections upon which trust is built. This book explains how.

Table of Contents
1.Why Story 2.What Makes a Story 3.How to Develop Your Story 4.Where to Tell Your Story 5.Where Story is Going

Only Connect: The Art of Corporate Storytelling

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    A Paperback / softback by Robert Mighall

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      Publisher: LID Publishing
      Publication Date: 18/11/2013
      ISBN13: 9781907794452, 978-1907794452
      ISBN10: 190779445X
      Also in:
      Sales and marketing

      Description

      Book Synopsis
      A coherent story can make you better understood, believed in and trusted. So why is the business world only just discovering its power? There is not a culture on this earth that does not tell, exchange and enjoy stories. Story is simply effective communication, allowing humans to connect with one another about the things that matter. Former Oxford fellow in English Literature turned brand consultant, Robert Mighall, draws on the psychology, history and creative practice of storytelling to show how modern businesses can exploit its ancient power to move us. What the corporate world needs most, story does best: establish the human connections upon which trust is built. This book explains how.

      Table of Contents
      1.Why Story 2.What Makes a Story 3.How to Develop Your Story 4.Where to Tell Your Story 5.Where Story is Going

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