Description

Book Synopsis

Definition und Abgrenzung Online-Marketing.- Entwicklung des Online-Marketings.- Online-Marketing-Konzept.- Die Website.- Suchmaschinen.- Online-Werbung.- Social-Media.- E-Mail-Marketing.- Mobile-Marketing.- Affiliate-Marketing.- Influencer-Marketing.- Virales Marketing & Word-of-Mouth.- E-Commerce-Plattformen.- Content-Marketing.- Online-Recht.- Controlling des Online-Marketings.- Implementierung des Online-Marketings.

OnlineMarketingManagement

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    Order before 4pm tomorrow for delivery by Tue 16 Jun 2026.

    A Paperback by Frank Lampe

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      Publisher: Springer Gabler
      Publication Date: 7/8/2025
      ISBN13: 9783658479695, 978-3658479695
      ISBN10: 3658479698

      Description

      Book Synopsis

      Definition und Abgrenzung Online-Marketing.- Entwicklung des Online-Marketings.- Online-Marketing-Konzept.- Die Website.- Suchmaschinen.- Online-Werbung.- Social-Media.- E-Mail-Marketing.- Mobile-Marketing.- Affiliate-Marketing.- Influencer-Marketing.- Virales Marketing & Word-of-Mouth.- E-Commerce-Plattformen.- Content-Marketing.- Online-Recht.- Controlling des Online-Marketings.- Implementierung des Online-Marketings.

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