Description
Book SynopsisFeaturing a wealth of examples and practical advice, this is the best possible resource for students conducting research online. Bringing together key topics, this student-friendly textbook guides you through the design and execution of different online research methods.
Trade Review"Neil Coulson captures the nuances of designing psychological research studies online in an accessible and thought-provoking way. An essential read for anyone wishing to embrace the Internet as a research tool." - Jenny Mercer, Principal Lecturer, School of Health Sciences, Cardiff Metropolitan University, UK "Throughout the book Neil Coulson shares good practice and, in so doing, models how to conduct research in the online milieu that is of a high ethical, methodological and scientific standard." - Karen Rodham, Professor of Health Psychology, Staffordshire University, UK
Table of Contents1. Introduction to Online Research 2. Online Interviews 3. Online Focus Groups 4. Online Surveys 5. Online Experiments 6. Social Media as a Research Environment.
