Description
Book SynopsisA must have book if you are running a craft business and want to understand content marketing and social media networking to raise awareness of your handmade designs and learn how to sell your crafts online.
If you are a creative or craft business owner selling crafts online through your blog, website or on handmade marketplaces, the desire to grow your online following can become addictive. Many people find they spend all day aimlessly clicking and tinkering with their craft blog, Facebook, Twitter and other social media accounts with no real strategy in place. They are inconsistent, they don’t plan their content and they don’t measure their results, they just feel drained and demotivated, unsure whether they are seeing a return on their investment of time. Many people end up resenting blogging and social media networking due to lacklustre sales results. Don’t let this happen to your craft business!
Social media networking and understan
Trade Review
"I know what it takes first hand to market your crafts online and Hilary's book is one of the most detailed marketing books out there for creative business owners... If you are looking for a marketing guide to help your craft business thrive, then you need to pick up Hilary's book." Timothy Adam, Handmadeology
"Clearly laid out and broken down into easy-to-read chapters, Online Marketing For Your Craft Business covers all aspects of online marketing and social media, perfect for beginners and a great refresher for those who have been trading online for a while and feel like their business needs a boost. It even has a section on that elusive SEO to help increase the traffic to your website." Karen Jinks, UK Handmade
Table of Contents
Introduction
Engagement marketing principles
How and where to find your target market
Creating engaging content - why you need a blog
hotography and visual marketing
Making social networking work (each network broken down into basics and advanced tips with an action plan)
Facebook
Pinterest
Google+
Instagram
Twitter
LinkedIn
YouTube (and other video sharing, Vimeo etc.)
Creating a bespoke measurable Social Media Strategy
Sending engaging newsletters
Measuring your success using Google Analytics
Conclusion / what’s next
Index
