Description

Book Synopsis
A candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business.

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities

And much, much more.

Ogilvy on Advertising

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    £20.75

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    Order before 4pm today for delivery by Mon 3 Aug 2026.

    A Paperback / softback by David Ogilvy

    1 in stock

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      View other formats and editions of Ogilvy on Advertising by David Ogilvy

      Publisher: Random House USA Inc
      Publication Date: Publication Date: 12/03/1985
      ISBN13: 9780394729039, 978-0394729039
      ISBN10: 039472903X

      Description

      Book Synopsis
      A candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business.

      Told with brutal candor and prodigal generosity, David Ogilvy reveals:

      • How to get a job in advertising
      • How to choose an agency for your product
      • The secrets behind advertising that works
      • How to write successful copy—and get people to read it
      • Eighteen miracles of research
      • What advertising can do for charities

      And much, much more.

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