Description
Book SynopsisThe world needs changing that much is clear. But how best to do it? Change how you vote? Get out and protest? Have an argument?
The fact is that the power sits in your pocket. Changing how we spend our money has more potential to change the world than almost anything else we can do with our time on this planet.
Consumer spending accounts for over 60% of GDP across the world and it will hit a staggering $77 trillion a year by 2029. But the vast majority of this money currently goes to businesses that are fuelling problems, through their packaging, formulations and practices, the same companies making huge profits and resisting change.
But if we moved just 1% of spending to brands that are making a positive impact on our planet, this would amount to $700billion every year. And the good news is that it''s already happening.
A rising tide of ''Change Brands'' are emerging across the world and acting as powerful catalysts to tack
