Description

Book Synopsis

Now in its fourth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today.



Table of Contents

Preface

Acknowledgments

Chapter 1. Opting Into ‘Now’ Media

Chapter 2. From Marconi to Mobile Listening.

Chapter 3. Television: From Analog to Digital to 8K

Chapter 4. Radio and Television Programs and Programming

Chapter 5. Interconnected by the Internet

Chapter 6. Social Media: Private Conversations in Public Places

Chapter 7 Digital Devices: Up Close, Personal, and Customizable

Chapter 8. XR: Inside of Media, Inside the Mind

Chapter 9. Advertising: From Clay Tablets to Digital Tablets

Chapter 10. Audience Measurement: Who’s Listening, Who’s Watching, Who’s Surfing?

Chapter 11. The Business of Entertainment and Media Ownership

Chapter 12. Working Behind the Scenes in Media

Chapter 13. Feature Films: 'The Movies'

Chapter 14. Personal and Social Influence of Media

Index

Now Media

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    £58.99

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    RRP £5,899.00 – you save £5,840.01 (99%)

    Order before 4pm tomorrow for delivery by Mon 17 Aug 2026.

    A Paperback by Barbara K. Kaye, Barbara K. Kaye

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      Publisher: Taylor & Francis Ltd
      Publication Date: Publication Date: 4/29/2021 12:00:00 AM
      ISBN13: 9780367897215, 978-0367897215
      ISBN10: 0367897210
      Also in:
      Media studies

      Description

      Book Synopsis

      Now in its fourth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today.



      Table of Contents

      Preface

      Acknowledgments

      Chapter 1. Opting Into ‘Now’ Media

      Chapter 2. From Marconi to Mobile Listening.

      Chapter 3. Television: From Analog to Digital to 8K

      Chapter 4. Radio and Television Programs and Programming

      Chapter 5. Interconnected by the Internet

      Chapter 6. Social Media: Private Conversations in Public Places

      Chapter 7 Digital Devices: Up Close, Personal, and Customizable

      Chapter 8. XR: Inside of Media, Inside the Mind

      Chapter 9. Advertising: From Clay Tablets to Digital Tablets

      Chapter 10. Audience Measurement: Who’s Listening, Who’s Watching, Who’s Surfing?

      Chapter 11. The Business of Entertainment and Media Ownership

      Chapter 12. Working Behind the Scenes in Media

      Chapter 13. Feature Films: 'The Movies'

      Chapter 14. Personal and Social Influence of Media

      Index

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