Description

Book Synopsis


Trade Review
"A bracing book that might make you less gullible about gullibility."---Barbara Kiser, Nature
"At the risk of being seen as credulous, I’d say [Mercier] makes a strong case for gullibility being a far less prevalent and important trait than we thought." * New Scientist *
"[Not Born Yesterday] will be of interest to anyone who wonders how to trust what people say and do, especially in the digital, free-for-all age of unfettered, often suspect, information. The breadth and depth of research studies presented by Mercier will be especially appealing to science aficionados."---Karen Koenig, New York Journal of Books
"In Not Born Yesterday, the cognitive scientist Hugo Mercier brings the conceptual reversal to a domain in desperate need of new insights: that of truth and falsehood, knowledge and ignorance."---N. J. Enfield, Times Literary Supplement
"[Not Born Yesterday] marshals a convincing body of research . . . from history and sociology, from anthropology and from the psychology laboratory."---Timandra Harkness, UnHerd
"[Mercier's argument] is refreshingly optimistic."---Daniel Akst, Strategy+Business
"[A] thought-provoking book about the science of who we trust." * Paradigm Explorer *
"At a time when large swaths seem to believe that we are hopelessly doomed because everyone else is stupid and easily misled or manipulated, Mercier’s book provides a nuanced antidote to such thinking, grounded in a careful examination of a wealth of evidence from psychology and the social sciences."---Felix Simon, Medium
"[A] lucidly written introduction to the social psychology of communication and reasoning."---Shreeharsh Kelkar, Public Books

Not Born Yesterday

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    £22.50

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    RRP £25.00 – you save £2.50 (10%)

    Order before 4pm today for delivery by Mon 29 Jun 2026.

    A Hardback by Hugo Mercier

    20 in stock

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      Publisher: Princeton University Press
      Publication Date: 28/01/2020
      ISBN13: 9780691178707, 978-0691178707
      ISBN10: 0691178704

      Description

      Book Synopsis


      Trade Review
      "A bracing book that might make you less gullible about gullibility."---Barbara Kiser, Nature
      "At the risk of being seen as credulous, I’d say [Mercier] makes a strong case for gullibility being a far less prevalent and important trait than we thought." * New Scientist *
      "[Not Born Yesterday] will be of interest to anyone who wonders how to trust what people say and do, especially in the digital, free-for-all age of unfettered, often suspect, information. The breadth and depth of research studies presented by Mercier will be especially appealing to science aficionados."---Karen Koenig, New York Journal of Books
      "In Not Born Yesterday, the cognitive scientist Hugo Mercier brings the conceptual reversal to a domain in desperate need of new insights: that of truth and falsehood, knowledge and ignorance."---N. J. Enfield, Times Literary Supplement
      "[Not Born Yesterday] marshals a convincing body of research . . . from history and sociology, from anthropology and from the psychology laboratory."---Timandra Harkness, UnHerd
      "[Mercier's argument] is refreshingly optimistic."---Daniel Akst, Strategy+Business
      "[A] thought-provoking book about the science of who we trust." * Paradigm Explorer *
      "At a time when large swaths seem to believe that we are hopelessly doomed because everyone else is stupid and easily misled or manipulated, Mercier’s book provides a nuanced antidote to such thinking, grounded in a careful examination of a wealth of evidence from psychology and the social sciences."---Felix Simon, Medium
      "[A] lucidly written introduction to the social psychology of communication and reasoning."---Shreeharsh Kelkar, Public Books

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