Description

Book Synopsis

This is a book about what we consider normal. It details how the very concept of normality emerged in the modern era, and how it has changed over the centuries.

By the mid-twentieth century, the expansion of norms across various areas of human endeavour generated a governing normative order in Western societies. Normality was defined as conformity with a narrow model of conventional human behaviour. However, this model has since been displaced by an anti-conformism, in which normality is defined as absolute self-fulfilment, defying older restrictions on our behaviour. Paradoxically, narcissistic individualism and rebellion against conformity have become compulsory.

Normal Now explores in detail how this new normative order plays out today in the arenas of politics, health, and sex and sexuality. In all these areas, the uncompromising perfectionism of our norms of self-expression leads to increasingly deep-seated and ubiquitous anger, anxiety and dissatisfaction.



Trade Review

‘A bold, challenging and provocative analysis of how we have moved from a society governed by rules to one governed by norms. Building on work by Georges Canguilhem and Michel Foucault, this is a fundamental challenge to normative political theory.’
Stuart Elden, University of Warwick

‘The pressure to be normal has a long history. But, as Mark Kelly reveals in this sharp and exciting book, normality has undergone a mutation in recent years whereby, to come across as normal, we also have to refuse normality. How, then, could we ever escape norms?’
Carl Cederström, author of The Wellness Syndrome



Table of Contents
Acknowledgements

Preface



1 Genealogy

2 New Norms

3 Politics

4 Sex

5 Life

6 Law

7 Difference

Conclusion



Notes

Index

Normal Now: Individualism as Conformity

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    £47.50

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    RRP £50.00 – you save £2.50 (5%)

    Order before 4pm tomorrow for delivery by Wed 1 Jul 2026.

    A Hardback by Mark G. E. Kelly

    10 in stock


      View other formats and editions of Normal Now: Individualism as Conformity by Mark G. E. Kelly

      Publisher: John Wiley and Sons Ltd
      Publication Date: 01/04/2022
      ISBN13: 9781509550944, 978-1509550944
      ISBN10: 1509550941

      Description

      Book Synopsis

      This is a book about what we consider normal. It details how the very concept of normality emerged in the modern era, and how it has changed over the centuries.

      By the mid-twentieth century, the expansion of norms across various areas of human endeavour generated a governing normative order in Western societies. Normality was defined as conformity with a narrow model of conventional human behaviour. However, this model has since been displaced by an anti-conformism, in which normality is defined as absolute self-fulfilment, defying older restrictions on our behaviour. Paradoxically, narcissistic individualism and rebellion against conformity have become compulsory.

      Normal Now explores in detail how this new normative order plays out today in the arenas of politics, health, and sex and sexuality. In all these areas, the uncompromising perfectionism of our norms of self-expression leads to increasingly deep-seated and ubiquitous anger, anxiety and dissatisfaction.



      Trade Review

      ‘A bold, challenging and provocative analysis of how we have moved from a society governed by rules to one governed by norms. Building on work by Georges Canguilhem and Michel Foucault, this is a fundamental challenge to normative political theory.’
      Stuart Elden, University of Warwick

      ‘The pressure to be normal has a long history. But, as Mark Kelly reveals in this sharp and exciting book, normality has undergone a mutation in recent years whereby, to come across as normal, we also have to refuse normality. How, then, could we ever escape norms?’
      Carl Cederström, author of The Wellness Syndrome



      Table of Contents
      Acknowledgements

      Preface



      1 Genealogy

      2 New Norms

      3 Politics

      4 Sex

      5 Life

      6 Law

      7 Difference

      Conclusion



      Notes

      Index

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