Description

Book Synopsis

Originally published by Stevenson, Inc., this practical resource offers nonprofit organizations strategies for creating successful and effective publications. Topics include:

  • Useful policies, guidelines and publication procedures
  • How to produce quality annual reports
  • Advice on writing and editing copy
  • Tips for taking, managing and incorporating photos and images
  • Numerous layout and design ideas
  • Advantages of online publications
  • Outsourcing considerations
  • Evaluating publication effectiveness
  • Editorial calendars
  • Editorial evaluation
  • Increasing readership
  • Submission guidelines
  • Publication underwriting
  • Strategic partnerships
  • Direct mail

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Nonprofit Publications

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    A Paperback / softback by Scott C. Stevenson

    £58.50

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    RRP £65.00 – you save £6.50 (10%)

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      Book details

      Publisher John Wiley & Sons Inc
      Published 9 July 2013
      ISBN-13 9781118691953
      978-1118691953
      ISBN-10 1118691954

      Description

      Book Synopsis

      Originally published by Stevenson, Inc., this practical resource offers nonprofit organizations strategies for creating successful and effective publications. Topics include:

      • Useful policies, guidelines and publication procedures
      • How to produce quality annual reports
      • Advice on writing and editing copy
      • Tips for taking, managing and incorporating photos and images
      • Numerous layout and design ideas
      • Advantages of online publications
      • Outsourcing considerations
      • Evaluating publication effectiveness
      • Editorial calendars
      • Editorial evaluation
      • Increasing readership
      • Submission guidelines
      • Publication underwriting
      • Strategic partnerships
      • Direct mail

      Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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