Description

Book Synopsis
"Major gifts are at the heart of any coordinated, successful fundraising effort. Julie Walker shows you how to do it all-- find the prospects, staff the program, and ask for the money. The sidebar stories and real-world examples sprinkled throughout the book are entertaining, yet still make a point.

Trade Review
"This comprehensive volume covers major gifts extensively and integrates this area of development into the overall field. In the current economic situation, where more and more attention is being paid to major donors as other areas lag, it is a timely, complete and helpful addition to the quality resources available to us." (CharityChannel.com, 9/8/08)

Table of Contents
Introduction.

1 Introduction to Major Gifts.

2 Building a Major Gifts Program.

3 Board Leadership.

4 Making the Case for a Major Gift.

5 Cultivation of Major Gift Prospects.

6 Soliciting Major Gifts.

7 Motivating Donors: Recognition and Stewardship.

8 Special Opportunities in Major Gifts.

Appendix.

Index.

Nonprofit Essentials Major Gifts The AFPWiley

    Product form

    £42.75

    Includes FREE delivery

    RRP £45.00 – you save £2.25 (5%)

    Order before 4pm today for delivery by Mon 10 Aug 2026.

    A Paperback / softback by Julia I. Walker

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Nonprofit Essentials Major Gifts The AFPWiley by Julia I. Walker

      Publisher: John Wiley & Sons Inc
      Publication Date: Publication Date: 09/05/2006
      ISBN13: 9780471738374, 978-0471738374
      ISBN10: 0471738379

      Description

      Book Synopsis
      "Major gifts are at the heart of any coordinated, successful fundraising effort. Julie Walker shows you how to do it all-- find the prospects, staff the program, and ask for the money. The sidebar stories and real-world examples sprinkled throughout the book are entertaining, yet still make a point.

      Trade Review
      "This comprehensive volume covers major gifts extensively and integrates this area of development into the overall field. In the current economic situation, where more and more attention is being paid to major donors as other areas lag, it is a timely, complete and helpful addition to the quality resources available to us." (CharityChannel.com, 9/8/08)

      Table of Contents
      Introduction.

      1 Introduction to Major Gifts.

      2 Building a Major Gifts Program.

      3 Board Leadership.

      4 Making the Case for a Major Gift.

      5 Cultivation of Major Gift Prospects.

      6 Soliciting Major Gifts.

      7 Motivating Donors: Recognition and Stewardship.

      8 Special Opportunities in Major Gifts.

      Appendix.

      Index.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account