Description
Book SynopsisThe ultimate playbook for crushing it at work, from the first CEO of Barstool Sports.
She worked hand-in-hand with a founder who was a lightning rod for controversyOK, for stepping in it. She grew a chaotic company (Vanity Fair called it a pirate ship) housed over a dentist's office outside of Boston that published giveaway papers into a juggernaut with more than 5 billion monthly video views and 225 million followers valued at 550 million dollars. Erika Ayers Badan calls herself a token CEO, the rare female employee in the highest rank of a bro-roar sports and new media culture.
She's also a massive student of work: how to do it, how to be effective at it, how to get noticed, how to crush it, how to figure out what you love and do it as a job. She's figured it out, after big marketing jobs in large traditional corporations like Microsoft and AOL, for herself; she's figured it out for friends; she figured it out for the thousands of people who listened to her
