Description
Book SynopsisThe interactive dimension is crucial for the development and growth companies and of the economy. In management, creating and appropriating value depends on relating your business to other businesses. When developing strategy, innovating, marketing, purchasing or accounting there is the need to handle the local specific interdependencies in business relationships that characterize the interactive world. That implies a conception of the task and priorities of management and the critical managerial skills that is only partly acknowledged in the contemporary management theory.
This book provides empirical insights into the often hidden interactive aspects of the contemporary business world. It offers a novel perspective and theoretical and methodological tools for analysis of interactive aspects related to topics such as management, strategy, purchasing, marketing and accounting as well as issues related to economic and regional policies including public purchasing and the role of ownership.
Trade ReviewIn 15 papers from workshops in 2015 and a May 2016 symposium in Uppsala, economics and business scholars examine international marketing and purchasing from the perspectives of management, policy, and implications of research findings. Their topics include value measuring and value appropriation in business networks, purchasing and supply management: on strategic roles and supplier interfaces, the geographical dimension in the interactive world: the importance of place, boundaries of business actors and networks: theoretical and methodological reflections, and researching the interactive business landscape. -- Annotation ©2017 * (protoview.com) *
Table of ContentsThe Significance of Business RelationshipsManagement in the Interactive Business World Value Measuring and Value Appropriation in Business Networks Purchasing and Supply Management: On Strategic Roles and Supplier Interfaces New Business Development in Business Networks Innovation Policy in an Interacted World - The Critical Role of the Context The Geographical Dimension in the Interactive World - The Importance of Place Regional Development Policies Owner Relationships - A Parallel Network Force Public Purchasing in an Interactive World Researching the Interactive Business World; Interplay of Research Object, Methodology and Theory Boundaries of Business Actors and Networks - Theoretical and Methodological Reflections Interdependencies - Blessings and Curses Researching the Interactive Business Landscape Interactivity in Business Networks
