Description

Book Synopsis
Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.

No B.S. Direct Marketing: The Ultimate No Holds

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    A Paperback / softback by Dan S. Kennedy

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      View other formats and editions of No B.S. Direct Marketing: The Ultimate No Holds by Dan S. Kennedy

      Publisher: Entrepreneur Press
      Publication Date: 28/06/2018
      ISBN13: 9781599186252, 978-1599186252
      ISBN10: 159918625X

      Description

      Book Synopsis
      Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.

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