Description

Book Synopsis

The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for ANY business. 

In this updated and revised edition of No B.S. Direct Marketing, Dan Kennedy, and his coauthors Darcy Juarez and Marty Fort, build on and re-affirms all the essential direct marketing strategies in the original edition, and adds new material addressing online, social and viral marketing media. 

Strategies in the book are illustrated by updated case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.

No B.S. Direct Marketing

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    A Paperback by Dan S. Kennedy

    £17.99

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    Order before 4pm today for delivery by Mon 23 Nov 2026.

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      Book details

      Publisher Entrepreneur Press
      Published 1 April 2024
      ISBN-13 9781642011685
      978-1642011685
      ISBN-10 1642011681
      Also in:
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      Description

      Book Synopsis

      The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for ANY business. 

      In this updated and revised edition of No B.S. Direct Marketing, Dan Kennedy, and his coauthors Darcy Juarez and Marty Fort, build on and re-affirms all the essential direct marketing strategies in the original edition, and adds new material addressing online, social and viral marketing media. 

      Strategies in the book are illustrated by updated case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.

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