Description

Book Synopsis

The go-to guide on how to build a world-class business by doing the right thing – from one of Britain’s most successful ever businessmen.



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'Wise words' Financial Times


'The best and wisest book on advertising I've ever read' Bernard Barnett, former editor of Campaign

Nice is Not a Biscuit

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    A Hardback by Peter Mead

    £11.91

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    Order before 4pm today for delivery by Fri 6 Nov 2026.

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      Book details

      Publisher Duckworth Books
      Published 17 February 2022
      ISBN-13 9780715654262
      978-0715654262
      ISBN-10 715654268

      Description

      Book Synopsis

      The go-to guide on how to build a world-class business by doing the right thing – from one of Britain’s most successful ever businessmen.



      Trade Review

      'Wise words' Financial Times


      'The best and wisest book on advertising I've ever read' Bernard Barnett, former editor of Campaign

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