Description

Book Synopsis

In the 1920s, newspapers and real estate developers colluded in a scheme to sell tiny vacation lots to subscribers. A zealous advertising campaign spawned a land-buying frenzy that sprouted dozens of waterfront summer colonies across the country. The resulting legal, social and environmental mayhem caused some of these communities to disappear or be drastically altered in character, while others managed to survive more or less intact.

Drawing on newspaper accounts of the day, this book explores how the scheme eluded accusations of fraud, creating an assembly line for middle class resorts through a lucrative merger of real estate and journalism. Pell Lake, Wisconsin, serves as a case study that yields the best evidence for determining if it was all a scam. Told here for the first time, the story of this unusual alliance and the communities it created offers lessons for today''s entrepreneurs, journalists, advertisers, real estate developers, environmentalists and anyone

NewspaperReal Estate Schemes of the 1920s

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    A Paperback by Margaret B. Barker

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      View other formats and editions of NewspaperReal Estate Schemes of the 1920s by Margaret B. Barker

      Publisher: McFarland & Co Inc
      Publication Date: Publication Date: 1/2/2021 12:02:00 AM
      ISBN13: 9781476681818, 978-1476681818
      ISBN10: 1476681813

      Description

      Book Synopsis

      In the 1920s, newspapers and real estate developers colluded in a scheme to sell tiny vacation lots to subscribers. A zealous advertising campaign spawned a land-buying frenzy that sprouted dozens of waterfront summer colonies across the country. The resulting legal, social and environmental mayhem caused some of these communities to disappear or be drastically altered in character, while others managed to survive more or less intact.

      Drawing on newspaper accounts of the day, this book explores how the scheme eluded accusations of fraud, creating an assembly line for middle class resorts through a lucrative merger of real estate and journalism. Pell Lake, Wisconsin, serves as a case study that yields the best evidence for determining if it was all a scam. Told here for the first time, the story of this unusual alliance and the communities it created offers lessons for today''s entrepreneurs, journalists, advertisers, real estate developers, environmentalists and anyone

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