Description
Book SynopsisNewsletter Design A Step-by-Step Guide to Creative PublicationsMake it dramatic. Make it readable. Make it believable. Words ofadvice to those who plan, design, or edit newsletters from theauthor of Newsletter Design, Edward A. Hamilton. Follow the adviceof this designer of world-renowned publications and your newsletterwill never land in the junk-mail pile. You''ll learn techniques usedby the most successful publications to attract readers and rivettheir attention. Included in this step-by-step guide:
* Planning visual content
* Fast-paced journalistic writing
* Forceful page layout
* Eye-catching graphics
* Strong, clear typography
* Powerful photojournalism
* Cost-wise production
From selecting a name, logotype, and cover design to going onpress, every element of producing a stand-out newsletter isexplained step-by-step in clear language. Principles are expressedin simple terms that apply equally to desktop publishing ortraditional T-square and typewr
Table of ContentsPlanning a Newsletter.
Image and Identity.
The Act of Editing.
Writing to be Read.
Type and the Printed Word.
Layout on a Simple Track.
The Power of Pictures.
Information Graphics.
Production and Printing.
Designs for Study.
Bibliography.
Index.
