Description
Book SynopsisThe rapid adoption of mobile devices has created a new type of consumer, one who chooses smartphones and tablets over laptops and desktops, TV and radio, print newspapers, magazines, books, and landline phones. This new mobile consumer has not just forced businesses, institutions, governments, and organizations to innovate with mobile solutions; this new mobile consumer has upended the news media landscape, challenging news organizations and journalists to produce news for consumers who have little resemblance to yesterday's newspaper readers, TV news viewers, and online news consumers.
Based on two national surveys, News for a Mobile-First Consumer introduces a mobile consumer taxonomy comprised of three types of mobile consumers: mobile-first, mobile specialists, and mobile laggards. The demographics of these mobile consumers as well as their relationship to news and social media are explored in depth. Social media as a competitor to and platform for mobile news ar
Trade Review
«To conclude, News for a Mobile-First Consumer is an easy-to-read and accessible book which gives a broad overview of news in a mobile world. It brings together insights of audience studies and journalism. The book should be on the reading list for (American) students interested in innovation and journalism. Also, news organizations would benefit reading the book to get a better insight into their mobile audiences.»
(Kristin Van Damme, International Journal of Digital Television Vol. 8, Number 2 2017)
«The connections made throughout the book properly reveal the current state of news in its relationship to mobile media in the United States. News for a Mobile-First Consumer thus serves not only as an appropriate guidebook to the industry but also as an effective supporting text for a university journalism class.»
(Tony R. DeMars, Electronic News Vol. 12(1) 2018)
«Taken together, this thoughtful work provides an approachable entry point for scholars, students and savvy practitioners to better understand the evolving ecology of mobile news.»
(Jan Lauren Boyles, Newspaper Research Journal 38/4 2017)
Table of Contents
List of Figures – List of Tables – List of Appendices – Preface – Acknowledgments – The Smart Mobile Landscape – News in the Mobile Age – Social Media on the Mobile Stage – News Consumers’ Preferences in a Mobile Environment – Millennials in a Mobile News and Social Media World – Race, Ethnicity, and Mobile – Women and Men: Divided and Connected in the Mobile Space – Political Identity, News, Social Media, and Mobile – Doing Journalism in a Mobile World – The Future of News in a Crowded Mobile Landscape – Appendices – References – Index
