Description
Book SynopsisA comprehensive scholarly look at the dominance, power, and influence of News Corp as one of the most potent communication giants of current times.
Drawing on a wealth of empirical evidence, this book offers an authoritative, wide-ranging, and accessible analysis of the development, operations, and political influence of the most widely commented on media company of modern times, directed by the worldâs most famous media mogul, Rupert Murdoch. It details News Corpâs ownership and control, traces its global expansion in print, television, and film, examines the crises that have prompted sell-offs, withdrawals, and retrenchment, and explores losses and gains in its responses to the rise of digital media. The book explores Rupert Murdochâs close relations with successive prime ministers and presidents, examines the mobilisation of his news outlets to make and break political reputations, and details the consistent promotion of right-wing populist ideology on a range of key issues
