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Book Synopsis
New Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain include: - How brand love is built in the fashion industry - How larger organisations can respond most effectively to negative comments on social media. - The effectiveness of a Facebook fanpage for the MINI car brand. Modern communications technology means that the influence of the consumer in building or damaging a brand reputation is increasing. Find out some of the reasons why by reading this collection.

New Perspectives in Marketing by Word-of-Mouth

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    £41.99

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    Order before 4pm tomorrow for delivery by Sat 8 Aug 2026.

    A Paperback / softback by Emerald Group Publishing Limited

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      View other formats and editions of New Perspectives in Marketing by Word-of-Mouth by Emerald Group Publishing Limited

      Publisher: Emerald Publishing Limited
      Publication Date: Publication Date: 21/10/2015
      ISBN13: 9781785608193, 978-1785608193
      ISBN10: 1785608193

      Description

      Book Synopsis
      New Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain include: - How brand love is built in the fashion industry - How larger organisations can respond most effectively to negative comments on social media. - The effectiveness of a Facebook fanpage for the MINI car brand. Modern communications technology means that the influence of the consumer in building or damaging a brand reputation is increasing. Find out some of the reasons why by reading this collection.

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