Description

Book Synopsis
New Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain include: - How brand love is built in the fashion industry - How larger organisations can respond most effectively to negative comments on social media. - The effectiveness of a Facebook fanpage for the MINI car brand. Modern communications technology means that the influence of the consumer in building or damaging a brand reputation is increasing. Find out some of the reasons why by reading this collection.

New Perspectives in Marketing by Word-of-Mouth

Product form

£41.99

Includes FREE delivery

Order before 4pm tomorrow for delivery by Sat 25 Apr 2026.

A Paperback / softback by Emerald Group Publishing Limited

Out of stock


    View other formats and editions of New Perspectives in Marketing by Word-of-Mouth by Emerald Group Publishing Limited

    Publisher: Emerald Publishing Limited
    Publication Date: 21/10/2015
    ISBN13: 9781785608193, 978-1785608193
    ISBN10: 1785608193
    Also in:
    Advertising, marketing and sponsorship law

    Description

    Book Synopsis
    New Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain include: - How brand love is built in the fashion industry - How larger organisations can respond most effectively to negative comments on social media. - The effectiveness of a Facebook fanpage for the MINI car brand. Modern communications technology means that the influence of the consumer in building or damaging a brand reputation is increasing. Find out some of the reasons why by reading this collection.

    Recently viewed products

    © 2026 Book Curl

      • American Express
      • Apple Pay
      • Diners Club
      • Discover
      • Google Pay
      • Maestro
      • Mastercard
      • PayPal
      • Shop Pay
      • Union Pay
      • Visa

      Login

      Forgot your password?

      Don't have an account yet?
      Create account