Description

Book Synopsis
New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain:- The influence of social media on the building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy in regards to luxury fashion brands

New Perspectives in Luxury Branding

    Product form

    £41.99

    Includes FREE delivery

    Order before 4pm today for delivery by Thu 6 Aug 2026.

    A Paperback / softback by Emerald Group Publishing Limited

    Out of stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of New Perspectives in Luxury Branding by Emerald Group Publishing Limited

      Publisher: Emerald Publishing Limited
      Publication Date: Publication Date: 29/10/2015
      ISBN13: 9781785608636, 978-1785608636
      ISBN10: 1785608630

      Description

      Book Synopsis
      New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain:- The influence of social media on the building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy in regards to luxury fashion brands

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account