Description

New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain:- The influence of social media on the building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy in regards to luxury fashion brands

New Perspectives in Luxury Branding

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Paperback / softback by Emerald Group Publishing Limited

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New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to... Read more

    Publisher: Emerald Publishing Limited
    Publication Date: 29/10/2015
    ISBN13: 9781785608636, 978-1785608636
    ISBN10: 1785608630

    Number of Pages: 224

    Non Fiction , Business, Finance & Law

    Description

    New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain:- The influence of social media on the building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy in regards to luxury fashion brands

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