Description

The Wiley New Economy Excellence series has a simple aim - to help managers create and sustain competitive advantage in the new economy. Written by series editor Jeremy Kourdi, New Economy Edge is an inspiring look at how to create and develop profitable online activities by grasping the impact of the Internet on employees, markets, customers and business partners. Features include a review of products and services suitable for new channels, a guide to integrating 'clicks' into 'bricks', and an exploration of the skills required to take a business forward once a new direction has been set.

Other titles in the New Economy Excellence series include:

New Economy Energy: Unleashing Knowledge for Competitive Advantage
Sultan Kermally - 0471499633
New Economy Expression: Redefining Marketing in the Multi-Channel Age
David Mercer - 0471500089
New Economy Emotion: Engaging Customer Passion with e-CRM
Alfredo Zingale and Matthias Arndt - 0470841354

New Economy Edge: Strategies and Techniques for Boosting Online Profitability

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£31.99

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Paperback / softback by Jeremy Kourdi

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The Wiley New Economy Excellence series has a simple aim - to help managers create and sustain competitive advantage in... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 25/06/2001
    ISBN13: 9780471498445, 978-0471498445
    ISBN10: 0471498440

    Number of Pages: 272

    Non Fiction , Business, Finance & Law

    Description

    The Wiley New Economy Excellence series has a simple aim - to help managers create and sustain competitive advantage in the new economy. Written by series editor Jeremy Kourdi, New Economy Edge is an inspiring look at how to create and develop profitable online activities by grasping the impact of the Internet on employees, markets, customers and business partners. Features include a review of products and services suitable for new channels, a guide to integrating 'clicks' into 'bricks', and an exploration of the skills required to take a business forward once a new direction has been set.

    Other titles in the New Economy Excellence series include:

    New Economy Energy: Unleashing Knowledge for Competitive Advantage
    Sultan Kermally - 0471499633
    New Economy Expression: Redefining Marketing in the Multi-Channel Age
    David Mercer - 0471500089
    New Economy Emotion: Engaging Customer Passion with e-CRM
    Alfredo Zingale and Matthias Arndt - 0470841354

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