Description

Book Synopsis
This series incorporates business books that aim to provide a sound commercial analysis of the opportunities and pitfalls of the e-business environment. This text is focused on helping senior managers create and sustain competitive advantage using the Internet.

Table of Contents
Acknowledgements.

Introduction.

Understanding the Nature of Online Business.

Focusing the Profit-Driven Online Business.

Leading and Building the Online Business.

Developing Your Markets to Increase Profitability.

Internet Pricing.

Developing an Internet Sales Strategy.

Building Brands and Customer Loyalty.

Using the Internet for Profitable Product Innovation.

Suppliers and Supply Chains: Reducing Costs and Adding Value.

Managing Knowledge to Enhance Profitability.

Financial Techniques to Reduce Costs, Minimise Risk and Boost Profits Online.

Resource Building: The Key to the Competitive Online Business.

Online Solutions: Delivering Profitability.

References.

Bibliography.

Subject Index.

New Economy Edge Strategies and Techniques for

    Product form

    A Paperback / softback by Jeremy Kourdi

    £30.39

    Includes FREE delivery

    RRP £31.99 – you save £1.60 (5%)

    Order before 4pm tomorrow for delivery by Wed 16 Sep 2026.

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of New Economy Edge Strategies and Techniques for by Jeremy Kourdi

      Book details

      Publisher John Wiley & Sons Inc
      Published 25 June 2001
      ISBN-13 9780471498445
      978-0471498445
      ISBN-10 0471498440
      Also in:
      E-commerce: business aspects Internet guides and online services

      Description

      Book Synopsis
      This series incorporates business books that aim to provide a sound commercial analysis of the opportunities and pitfalls of the e-business environment. This text is focused on helping senior managers create and sustain competitive advantage using the Internet.

      Table of Contents
      Acknowledgements.

      Introduction.

      Understanding the Nature of Online Business.

      Focusing the Profit-Driven Online Business.

      Leading and Building the Online Business.

      Developing Your Markets to Increase Profitability.

      Internet Pricing.

      Developing an Internet Sales Strategy.

      Building Brands and Customer Loyalty.

      Using the Internet for Profitable Product Innovation.

      Suppliers and Supply Chains: Reducing Costs and Adding Value.

      Managing Knowledge to Enhance Profitability.

      Financial Techniques to Reduce Costs, Minimise Risk and Boost Profits Online.

      Resource Building: The Key to the Competitive Online Business.

      Online Solutions: Delivering Profitability.

      References.

      Bibliography.

      Subject Index.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account