Description
Book SynopsisThis series incorporates business books that aim to provide a sound commercial analysis of the opportunities and pitfalls of the e-business environment. This text is focused on helping senior managers create and sustain competitive advantage using the Internet.
Table of ContentsAcknowledgements.
Introduction.
Understanding the Nature of Online Business.
Focusing the Profit-Driven Online Business.
Leading and Building the Online Business.
Developing Your Markets to Increase Profitability.
Internet Pricing.
Developing an Internet Sales Strategy.
Building Brands and Customer Loyalty.
Using the Internet for Profitable Product Innovation.
Suppliers and Supply Chains: Reducing Costs and Adding Value.
Managing Knowledge to Enhance Profitability.
Financial Techniques to Reduce Costs, Minimise Risk and Boost Profits Online.
Resource Building: The Key to the Competitive Online Business.
Online Solutions: Delivering Profitability.
References.
Bibliography.
Subject Index.
