Description

Book Synopsis
This series incorporates business books that aim to provide a sound commercial analysis of the opportunities and pitfalls of the e-business environment. This text is focused on helping senior managers create and sustain competitive advantage using the Internet.

Table of Contents
Acknowledgements.

Introduction.

Understanding the Nature of Online Business.

Focusing the Profit-Driven Online Business.

Leading and Building the Online Business.

Developing Your Markets to Increase Profitability.

Internet Pricing.

Developing an Internet Sales Strategy.

Building Brands and Customer Loyalty.

Using the Internet for Profitable Product Innovation.

Suppliers and Supply Chains: Reducing Costs and Adding Value.

Managing Knowledge to Enhance Profitability.

Financial Techniques to Reduce Costs, Minimise Risk and Boost Profits Online.

Resource Building: The Key to the Competitive Online Business.

Online Solutions: Delivering Profitability.

References.

Bibliography.

Subject Index.

New Economy Edge Strategies and Techniques for

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    A Paperback / softback by Jeremy Kourdi

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      Publisher: John Wiley & Sons Inc
      Publication Date: Publication Date: 25/06/2001
      ISBN13: 9780471498445, 978-0471498445
      ISBN10: 0471498440
      Also in:
      E-commerce: business aspects Internet guides and online services

      Description

      Book Synopsis
      This series incorporates business books that aim to provide a sound commercial analysis of the opportunities and pitfalls of the e-business environment. This text is focused on helping senior managers create and sustain competitive advantage using the Internet.

      Table of Contents
      Acknowledgements.

      Introduction.

      Understanding the Nature of Online Business.

      Focusing the Profit-Driven Online Business.

      Leading and Building the Online Business.

      Developing Your Markets to Increase Profitability.

      Internet Pricing.

      Developing an Internet Sales Strategy.

      Building Brands and Customer Loyalty.

      Using the Internet for Profitable Product Innovation.

      Suppliers and Supply Chains: Reducing Costs and Adding Value.

      Managing Knowledge to Enhance Profitability.

      Financial Techniques to Reduce Costs, Minimise Risk and Boost Profits Online.

      Resource Building: The Key to the Competitive Online Business.

      Online Solutions: Delivering Profitability.

      References.

      Bibliography.

      Subject Index.

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