Description
Book SynopsisTrade Review“Kilday makes you feel like you were there in person for the incredible rise of Google Maps and the geolocation industries that were built on top of it. Get the inside scoop on this world-changing technology from a talented storyteller who makes every page fun.” — Joshua Baer, founder of Capital Factory “In Never Lost Again, Kilday takes us back to the origins of the Google mapping revolution, offering a personal, insider’s account of the startups, people and technologies behind it all. It’s a wild ride, and they don’t always take the most direct route, but they end up changing the way we navigate the world. It’s a five-star trip!” — David Richter, Global Head of Business and Corporate Development, Uber “the author crafts an engaging, blow-by-blow account of people and events that made mapping an unusually powerful tool...Informative, entertaining reading for nontechies.” — Kirkus Reviews “Will appeal to those looking for the inside scoop on the business side of tech. But Kilday provides enough detail on the development of Google Maps—from CD-ROMs to negotiating prices of data sets to the development of “geocoding”—that this will also appeal to tech geeks and map nerds.” — Booklist “Every would-be founder should take advantage of the hours saved by map technology and read this book. It is an epic of tradeshow demo hell, cash flow struggles, engineering brilliance and sheer perseverance that delivered one of the miracles of our age. It’s a captivating yarn with insider details and story-telling other start-up books rarely seem to capture and bring to life.” — Bing Gordon, Partner, Kleiner Perkins Caufield & Byers, and previous CCO of Electronic Arts “Never Lost Again is an entertaining and inspiring story of perseverance and determination.” — Inc.
