Description
Book SynopsisPraise for Never By Chance Joe Calloway, Chuck Feltz, and Kris Young have joined forces to write the book that senior management at companies large and small have been waiting for. Highly readable, loaded with innovative ideas and filled with seminal insights from both a consulting and CEO perspective, Never by Chance lays out a plan for aligning people and strategy to dramatically improve market share and ROI. If you''re going to read one business book this year, this is it!
Kevin J. Clancy, PhD, Chairman, Copernicus Marketing Consulting
Never by Chance is a real-world, pragmatic guide to authentic alignment, vision, and strategy. If you want to create enduring value for your customers that drives shareholder value, then read this book. A great read that lays out a foundational approach to aligning people, resources, and strategy.
Kevin Cashman, Senior Partner, Korn/Ferry Leadership & Talent Consulting; bestselling author of Leadership from the Ins
Table of Contents
Introduction.
Chapter 1 Vision: Begin With The End In Mind.
Case Study: Western Water Works Supply Company.
Chapter 2 Culture As A Competitive Advantage.
Case Study: Kowalski's Market.
Chapter 3 Relevance- Making Your Company Matter.
Case Study: Apple Stores.
Chapter 4 Customer Experience—It Is Your Brand.
Case Study: Pinnacle Financial Partners.
Special Report: Events As Strategy.
Chapter 5 The Intentional Leadership Mindset.
Index.
