Description

Book Synopsis

This book asserts the emergence of the fourth era of entrepreneurship, based on a brain-driven approach to the study, instruction, and practice of entrepreneurship. This paradigm shift stems from the need to incorporate appropriate neurotechnologies into the exploration and enhancement of entrepreneurial phenomena in order to best address the field's methodological challenges. The author explains why a paradigm shift is necessary in the field of entrepreneurship and provides the foundational guidelines for those interested in implementing it. Furthermore, a model of entrepreneurial enhancement is conceptualized and signalled as the ultimate goal of this new era. Scholars, practitioners, policymakers, and students interested in advancing entrepreneurship's contribution to academia, business, and society at large will benefit from this new era's multidisciplinary perspective and unique strengths.

Neuroscience and Entrepreneurship Research

    Product form

    £19.99

    Includes FREE delivery

    Order before 4pm today for delivery by Thu 13 Aug 2026.

    A Paperback by Víctor Pérez Centeno

    15 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Neuroscience and Entrepreneurship Research by Víctor Pérez Centeno

      Publisher: Taylor & Francis
      Publication Date: Publication Date: 8/26/2024
      ISBN13: 9780367522407, 978-0367522407
      ISBN10: 0367522403
      Also in:
      Business mathematics and systems

      Description

      Book Synopsis

      This book asserts the emergence of the fourth era of entrepreneurship, based on a brain-driven approach to the study, instruction, and practice of entrepreneurship. This paradigm shift stems from the need to incorporate appropriate neurotechnologies into the exploration and enhancement of entrepreneurial phenomena in order to best address the field's methodological challenges. The author explains why a paradigm shift is necessary in the field of entrepreneurship and provides the foundational guidelines for those interested in implementing it. Furthermore, a model of entrepreneurial enhancement is conceptualized and signalled as the ultimate goal of this new era. Scholars, practitioners, policymakers, and students interested in advancing entrepreneurship's contribution to academia, business, and society at large will benefit from this new era's multidisciplinary perspective and unique strengths.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account