Description

Book Synopsis
This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate.


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Neuromarketing in Business: Identifying Implicit

    Product form

    A Paperback / softback by Benny B. Briesemeister, Werner Klaus Selmer

    £44.99

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      Book details

      Publisher Springer
      Published 5 January 2023
      ISBN-13 9783658351878
      978-3658351878
      ISBN-10 365835187X
      Also in:
      Sales and marketing Neurology and clinical neurophysiology Neurosciences

      Description

      Book Synopsis
      This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate.


      Table of Contents

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