Description
Book SynopsisCompanies made more than 42,000 alliances over the past decade worldwide, many of which failed to deliver strong results. This book explains why and how you can seize the benefits from your business s network of alliances with customers, suppliers and competitors.
Trade ReviewWith detailed and thoroughly research-ed case studies, the authors Henrich Greve and Andrew Shipilov of Insead and Tim Rowley of the Rotman School of Management in Toronto show how to take a more systematic ap-proach to the portfolio of networks and alliances in which businesses find themselves (Financial Times, January 2014) All-in-all, Network Advantage is an essential read for start-ups and seasoned entrepreneurs alike. (Elite Business, January 2014) a highly readable book not just a serious academic text. You can pick it up, browse a few pages and then leave it for a day or two; so easily digested on a daily commute. (B2B Marketing, April 2014)
Table of ContentsAcknowledgments ix
Preface xi
Introduction All Roads Lead to London 1
Chapter 1 Network Advantage: Making the Stealth Bomber 23
Chapter 2 Comparing Network Advantage: Sony versus Samsung 49
Chapter 3 The First-Degree Perspective: Strengthening the Foundation of Network Advantage 73
Chapter 4 The Second-Degree Perspective: Understanding the Alliance Portfolio Configurations that Deliver Network Advantage 91
Chapter 5 Evaluating and Changing Your Alliance Portfolio Configuration 117
Chapter 6 The Third-Degree Perspective: Achieving the Status Advantage 143
Chapter 7 Assessing and Increasing Your Status: Extracting Energy from Waves 171
Chapter 8 Maximizing Network Advantage: Designing Your Alliance Portfolio Strategy 189
Chapter 9 Recognizing Patterns: Two Alliance Portfolio-Building Styles 207
Chapter 10 Management Practices to Sustain Network Advantage 225
Appendix One About Our Research 249
Appendix Two The Toolbox 257
Appendix Three Directory of Company Names 289
Glossary 291
Index 295
