Description
Book SynopsisThis book deals with the ways Netflix influenced the contemporary television landscape and built the infrastructures of streaming. It focusses on various ways Netflix reconceptualises television as part of the process of TV IV. As television continues to undergo a myriad of changes, Netflix has proven itself to be the dominant force in this development, simultaneously driving a number of these changes and challenging television’s existing institutional structures. This comprehensive study explores the pre-history of Netflix, the role of binge-watching in its organisation and marketing, and Netflix’s position as a transnational broadcaster. Netflix and the Re-invention of Television illuminates the importance of Netflix’s role within the processes of TV IV. This Second Edition highlights the role Netflix plays in the so-called streaming wars and incorporates recent research in television studies. It also re-evaluates the companies’ incorporation of issues of diversity in its focus on middlebrow television. The book also includes a new chapter on the transnational streaming franchise, networks of texts developed internal to platforms to build infrastructures of transnational streaming.
Table of Contents1. Introduction to the Second Edition2. Introduction to the First Edition
Part I: Controlling Television: TV’s Ancillary Technologies3. Introduction: Controlling Television: TV’s Ancillary Technologies4. Managing Choice, Negotiating Power: Remote Controls5. New Regimes of Control: Television as Convergence Medium6. Digital Television and Control Part II: Binge-Watching and the Re-invention of Control7. Introduction: Binge-Watching and the Re-invention of Control8. Scheduling the Binge9. ‘Quality’ and the Netflix Brand10. Diversity, Netflix and the BingePart III: Netflix and the Re-invention of Transnational Broadcasting11. Introduction: Netflix and the Re-invention of Transnational Broadcasting12. The Transnational and Domestication: Netflix Texts13. Transnationalising the Franchise14. The Netflix Audience
15. Conclusion: The More Things Change…
