Description

Book Synopsis
Net Gain identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services such as the Motley Fool Investment group to Internet communities of book lovers, Net Gain offers a multitude of real-world scenarios and lessons for building value and creating competitive edge. The authors clearly show that in order to compete in the online economy, you must establish an entirely new approach to product development, marketing, customer service, and distribution, and rethink your company's relationships to customers, suppliers, and competitors. And they show you how to do it.

Net Gain Expanding Markets Through Virtual

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Order before 4pm today for delivery by Thu 22 Jan 2026.

A Hardback by Arthur G. Armstrong, Arthur G. Armstrong

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    View other formats and editions of Net Gain Expanding Markets Through Virtual by Arthur G. Armstrong

    Publisher: Harvard Business Review Press
    Publication Date: 23/01/1997
    ISBN13: 9780875847597, 978-0875847597
    ISBN10: 0875847595
    Also in:
    Finance and accounting Computer networking and communications Internet guides and online services

    Description

    Book Synopsis
    Net Gain identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services such as the Motley Fool Investment group to Internet communities of book lovers, Net Gain offers a multitude of real-world scenarios and lessons for building value and creating competitive edge. The authors clearly show that in order to compete in the online economy, you must establish an entirely new approach to product development, marketing, customer service, and distribution, and rethink your company's relationships to customers, suppliers, and competitors. And they show you how to do it.

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