Description
Book SynopsisNeon Nevada takes readers and viewers on a literal and pictorial journey not only along the old Las Vegas Strip, but also down quiet two-lane rural roads punctuated occasionally with neon signs, those glistening beacons of civilization against the desert night sky. Because the neon resurgence has resulted in an institutionalization and appreciation of Nevada neon unlikely to fade, it is time for this updated statewide neon survey to complete the four-decade project – first published by the Press in 1994.
Trade Review"This is not merely a coffee table book. It's an immersive journey through time, a celebration of art, culture, and nostalgia. Whether you're a history buff, an admirer of stunning photography, or simply someone who appreciates the beauty of a bygone era, this book is a must-have. It provides a rare glimpse into a captivating part of Nevada's history, preserving the legacy of these iconic neon signs for generations to come."—Nick Vedros, president, the LUMI Neon Museum
"The illuminating pages of
Neon Nevada are back in print! Our well-traveled, dog-eared copy went with us on our first epic neon road trip and will sit side-by-side on the shelf with this beautiful new edition. Two copies recommended: one for your neon library, and one for your next Nevada road trip."—Randall Ann Homan and Al Barna, coauthors of
Saving Neon and
San Francisco Neon: Survivors and Lost Icons "
Neon Nevada captures the energy and vitality of neon—one of the . . . most effective forms of advertising. The book is a testament to the largely unknown sign designers and tube benders who have made and continue to make Nevada's magnificent commercial landscape all aglitter!"—Alan Goldman, Blue Plate Productions, producer of the documentary film, "Glowing in the Dark"
"
Neon Nevada takes hits the jackpot, taking readers on a hellbent ride. . . . Through their vivid images and narratives, the authors bring the beauty and stories behind this fascinating slice of Americana to life." —Douglas Towne, editor,
Society for Commercial Archeology JournalTable of Contents
- Chapter One: Electric Jewels of the Nevada Desert
- Chapter Two: Few Neon Reflections Splash at the Lake while Carson Glows
- Chapter Three: The Biggest Little City in the World
- Chapter Four: Neon in the Cow Counties
- Chapter Five: Wandering the Neon Desert from Wendover Will to Cactus Pete
- Chapter Six: Light on the Loneliest Road in America
- Chapter Seven: New Flare in the South
- Chapter Eight: Las Vegas!
- Chapter Nine: The Tube-bending Craft
- Chapter Ten: Museum Pieces
- Chapter Eleven: A Date with Vegas Vickie
- Chapter Twelve: A Tour with the Young Brothers and a Hello to Paul's Signs Star Bender
- Epilogue: The Future for Neon in Nevada
- Acknowledgements
- Index
- About the Author
