Description
Book SynopsisNegative campaigning is frequently denounced, but it is not well understood. Who conducts negative campaigns? Do they work? What is their effect on voter turnout and attitudes toward government? Just in time for an assessment of election 2004, two distinguished political scientists bring us a sophisticated analysis of negative campaigns for the Senate from 1992 to 2002. The results of their study are surprising and challenge conventional wisdom: negative campaigning has dominated relatively few elections over the past dozen years, there is little evidence that it has had a deleterious effect on our political system, and it is not a particularly effective campaign strategy. These analyses bring novel empirical techniques to the study of basic normative questions of democratic theory and practice.
Trade ReviewA timely analysisssss * Bookwatch *
This work is a valuable addition to the research on negative campaigning. It is also a valuable addition to research into the effects of a host of more traditional factors on the outcome of elections and voting behavior. The use of an extended data set on Senate elections and survey data on voter behavior/attitudes provides a worthwhile addition to research in those areas. Negative Campaigning is thought provoking and would be an excellent supplemental reader for upper-level undergraduates and graduate students in courses on campaigning, voter behavior, and democratic theory. Indeed, it is a worthwhile read for anyone interested in the forces that shape the American electoral landscape. * Perspectives on Politics *
Negative Campaigning is a timely and important book written by two leading political scientists. Using sound evidence and much good sense, these scholars have truly advanced our understanding of attack politics in Senate elections. Political observers of all stripes should, after reading this book, be less worried about the pernicious effects of negativity on our political system. There is far too much negativity about negativity and this book provides a much-needed corrective to such views. -- John G. Geer, Vanderbilt University
A timely analysis * Bookwatch *
Table of ContentsChapter 1 The Problem of Negative Campaigning Chapter 2 The Literature of Negative Campaigning Chapter 3 Who Uses Negative Campaigning? Chapter 4 The Effectiveness of Negative Campaigning Chapter 5 Negative Campaigning in Open-Seat Contests Chapter 6 Effects of Negative Campaigning on the Political System Chapter 7 Normative Thoughts on Negative Campaigning Chapter 8 Appendix A. Description of Studies Included in the Meta-Analysis Chapter 9 Appendix B. Data and Methods
