Description
Book SynopsisChapter 1 - Definition of Nation, Country, Region and City Branding.- Chapter 2 - The Importance of Nation, Region and City Branding.- Chapter 3 - Understanding Competitive Advantage in Nation and City Branding, -What makes a great Nation or City Brand?.- Chapter 4 - The role of Marketing in Nation Branding and City Branding.- Chapter 5 - The importance of “Digital Identity” and “Digital Footprint” in Nation and City Branding.- Chapter 6 - The role of special events in Nation and City Branding.- Chapter 7 - The role of sustainability in Nation and City Branding.- Chapter 8 - Key Performance Indicators (KPIs) for Nation and City Branding.- Chapter 9 - Crisis management & nation and city communications.- Chapter 10 - How to develop a Nation or City Brand and sustain its success. 14 Steps to Nation and City Branding – The roadmap based on Bloom Consulting’s proven methodology.
