Description
Book SynopsisStart your music career off right with this fun guide to the music industry Music Business For Dummies explains the ins and outs of the music industry for artists and business people just starting out.
Table of ContentsIntroduction 1
Part I: Getting Started in the Music Business 5
Chapter 1: Getting on the Path to Results 7
Chapter 2: A Change is Gonna Come: Changes in the Music Business 21
Chapter 3: Getting Your Music Business Job Options On 33
Chapter 4: Creating a Music Business Plan 49
Part II: Making Music and Creating Your Brand 75
Chapter 5: Writing, Rehearsing, Recording, and Performing 77
Chapter 6: Creating and Following a Production Plan 99
Chapter 7: Creating Your Brand 121
Chapter 8: Getting Noticed: Your Keywords, Bio, and Call to Action 147
Chapter 9: Securing Your Music and Brand 169
Part III: Marketing and Promoting For the Long Haul 191
Chapter 10: Building Your Website and Social Media Presence 193
Chapter 11: Planning for Content Marketing throughout the Year 217
Chapter 12: Combining Online and Physical Marketing 239
Chapter 13: Planning Music, Merchandise, and Event Drops 265
Part IV: Maintaining Your Successful Career 287
Chapter 14: Touring and Performing 289
Chapter 15: Securing Sponsorships and Endorsements 311
Chapter 16: Considering Additional Opportunities 335
Chapter 17: Tracking and Analyzing Your Progress 351
Chapter 18: Persevering, Problem Solving, and Retiring 367
Part V: Part of Tens 381
Chapter 19: Ten Habits of Successful Musicians 383
Chapter 20: Ten Tips on Presenting Yourself Professionally 389
Index 397
