Description
Book SynopsisThe music business is an exciting, rewarding, confounding, treacherous, and exhilarating way in which to make a living. For those interested in following their dreams to enter this dynamic and ever-changing industry, nothing less than a road map is needed to navigate and strategize the journey.Music Business Essentials will take musicians and beginning business students on a journey which imparts not only vital nuts and bolts information about the business of music, but provides inspirational and practical tips from a veteran traveler who has successfully navigated his own music business path to success for over 25 years. This book is the perfect, easy-to-read introduction to the music industry and will be an invaluable handbook for reference time and again.
Trade ReviewMark Cabaniss knows his stuff. This is a profoundly helpful book for anyone hoping to make their dreams come true in an increasingly difficult business. He covers the gamut with knowledge, insight and the wisdom of a decades-long career navigating the musical waters. This book just might be your golden ticket to success. -- Kathie Lee Gifford, Co-Host of the 4th hour of the Today Show with Hoda Kotb
Mark Cabaniss has managed something extraordinary—the creation of a book about the music business that any artist can understand and actually use. Though the book is impressively comprehensive, beautifully organized and filled with vital, true data, the author has a purpose to inspire and genuinely wants his reader to succeed. This is no coincidence since aside from his being a great communicator and teacher, Mark is also a noted songwriter, publisher, playwright and producer in his own right. This work is more definitive than most because its author is smart, literate and has “walked the walk.” Thank you, Mark, for this extraordinary gift to all of your fellow artists. -- David Pomeranz, Multi Platinum Award-Winning Recording Artist and Songwriter
Mark Cabaniss has created the definitive guide to today's complex and challenging music business, written with all of Mark's renowned expertise, warmth and wit. An entertaining, patient and thorough roadmap through the bewildering landscape of today's music scene, it's the one book I would recommend to anyone starting out or simply trying to get their bearings. If you want to understand and navigate any aspect of the music industry, Music Business Essentials is the vital volume you must own...the go-to guidebook for any aspiring vocalist, musician, songwriter, publisher or record producer (or any of the above who would love a refresher course!). I only wish Music Business Essentials had existed when I was first starting out! -- Rupert Holmes, Tony-award winning composer and lyricist, RIAA-certified gold and platinum singer-songwriter-producer
Music Business Essentials gives you the vital information you need to have a successful and life-long career in the music industry. Cabaniss provides real-life experiences and examples of his walk through the various segments of the industry in order to help someone begin their own journey to success. -- Rush Hicks, Curb College of Entertainment and Music Business, Belmont University
Table of ContentsForeword Acknowledgements Introduction Chapter 1: To Thine Own Self Be True: Why Do the Music Business? Chapter 2: It All Begins with a Song Chapter 3: The Big Foundation: Music Copyright Chapter 4 Band on the Run: A Career in Performance Chapter 5 You Can Be a Star: Being a Solo Artist Chapter 6: From Song to Selling: Music Publishing Chapter 7: Dynamite or Dinosaur: Record Labels Chapter 8: Making It Rain: Revenue Streams Chapter 9: From Bricks to Clicks: Retail and Merchandising Chapter 10: Where Hollywood Meets Broadway: Music for Broadcasting, Film, and Theatre Chapter 11: Beethoven on Main Street: Arts Administration Chapter 12: The Final Mix: Getting It Done Glossary
