Description

Book Synopsis
Rich with examples of innovative membership programs and discussion with museum and nonprofit leaders, this timely book provides practical advice on how to improve all aspects of the membership program through the process of continuous innovation.

Table of Contents
Table of Contents Dedication List of Figures and Tables Foreword Preface Acknowledgements Part One Chapter One: New Realities Chapter Two: Microtrends and Major Shifts Chapter Three: The Writing on the Wall Chapter Four: Silos, Sacred Cows, and Spaghetti Sauce Part Two Chapter Five: Making the Future Chapter Six: Everything Matters Chapter Seven: Members, Motives, and Mixed Messages Chapter Eight: The Perfect Mix Part Three Chapter Nine: Asking the Right Questions Chapter Ten: Empathy, Emotion, and Experiences Chapter Eleven: A Framework for Innovation Chapter Twelve: Innovation as a Core Competency Index About the Author

Museum Membership Innovation: Unlocking Ideas for

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    A Hardback by Rosie Siemer

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      Publisher: Rowman & Littlefield
      Publication Date: 02/04/2020
      ISBN13: 9781538114728, 978-1538114728
      ISBN10: 1538114720

      Description

      Book Synopsis
      Rich with examples of innovative membership programs and discussion with museum and nonprofit leaders, this timely book provides practical advice on how to improve all aspects of the membership program through the process of continuous innovation.

      Table of Contents
      Table of Contents Dedication List of Figures and Tables Foreword Preface Acknowledgements Part One Chapter One: New Realities Chapter Two: Microtrends and Major Shifts Chapter Three: The Writing on the Wall Chapter Four: Silos, Sacred Cows, and Spaghetti Sauce Part Two Chapter Five: Making the Future Chapter Six: Everything Matters Chapter Seven: Members, Motives, and Mixed Messages Chapter Eight: The Perfect Mix Part Three Chapter Nine: Asking the Right Questions Chapter Ten: Empathy, Emotion, and Experiences Chapter Eleven: A Framework for Innovation Chapter Twelve: Innovation as a Core Competency Index About the Author

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