Description
Book SynopsisTrade Review"As an academic museum professional with a small staff, I understand all too well the need to wear numerous hats. From program administrator to K-12 educator, many of us in the field can also add marketing and web design to a growing list of job responsibilities. Professor Wallace’s publication, Museum Branding: How to Create and Maintain Image, Loyalty, and Support, does a masterful job outlining the nuts and bolts of museum branding. Building and maintaining a positive brand identity in our communities is essential to the success of any museum’s educational mission." -- Craig Hadley, Director/Curator of Exhibitions and University Collections, DePauw University
Table of ContentsPreface Chapter 1: Exhibitions Chapter 2: Tours Chapter 3: Building Chapter 4: Events Chapter 5: Membership and Fundraising Chapter 6: Education Chapter 7: Board and Volunteers Chapter 8: Marketing Chapter 9: Partnerships Chapter 10: Finding Your Brand Chapter 11: Public Relations Chapter 12: Social Media and Beyond Chapter 13: Email Chapter 14: Lobby Chapter 15: Store Chapter 16: Café Chapter 17: Publications Chapter 18: Academic Museums Chapter 19: Databases References Index About the Author
