Description

Book Synopsis
The gyms of urban ''new India'' are intriguing spaces. While they cater largely to well-off clients, these shiny, modern institutions also hold the promise of upward mobility for the personal trainers who work there.By improving their English, ''upgrading'' their dressing style and developing a deeper understanding of the lives of their upmarket customers, they strategise to climb the middle-class ladder. Their lean, muscular bodieswhich Bollywood has set the tone for are crucial to this. Diverging from an older masculine ideal represented by pehlwani wrestlers, these bodies not only communicate (sexual) attractiveness, but also professionalism, control and even cosmopolitanism.

Muscular India: Masculinity, Mobility & the New

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Order before 4pm today for delivery by Mon 22 Dec 2025.

A Paperback / softback by Michiel Baas

10 in stock


    View other formats and editions of Muscular India: Masculinity, Mobility & the New by Michiel Baas

    Publisher: Westland Publications Limited
    Publication Date: 20/12/2022
    ISBN13: 9789395073622, 978-9395073622
    ISBN10: 9395073624
    Also in:
    Exercise and workouts Fitness and diet Bodybuilding

    Description

    Book Synopsis
    The gyms of urban ''new India'' are intriguing spaces. While they cater largely to well-off clients, these shiny, modern institutions also hold the promise of upward mobility for the personal trainers who work there.By improving their English, ''upgrading'' their dressing style and developing a deeper understanding of the lives of their upmarket customers, they strategise to climb the middle-class ladder. Their lean, muscular bodieswhich Bollywood has set the tone for are crucial to this. Diverging from an older masculine ideal represented by pehlwani wrestlers, these bodies not only communicate (sexual) attractiveness, but also professionalism, control and even cosmopolitanism.

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