Description
Book SynopsisA conspicuous feature of the modern economy is the multitude of multiunit systems that operate in several markets - an organizational form that arguably rivals the "M-form" as the 20th century's most successful. This text draws various ideas together to present possible developments.
Table of ContentsList of Contributors. Introduction: A multiunit, multimarket world. Ethnic links, location choice and performance: A test of the rural motel industry. Beyond multimarket contact to mutual forbearance: pursuit of multimarket strategy. Tradeoffs in the organization of production: Multiunit firms, geographic dispersion and organizational learning. Interorganizational learning and the dynamics of chain relationships. Dynamics of knowledge transfer among multimarket competitors. Designing multimarket-contact hypothesis tests: Patent citations and multimarket contact in the product and innovation markets of the chemicals industry. Collusion in horizontally connected markets: Multimarket producers as conduits for learning. Getting to multimarket competition: How multimarket contact affects firms' market entry decisions. Strategic management in the new economy: Modern information technologies and multichannel contact strategies. Markets and multiunit firms from an American historical perspective. Racing for market share: Hypercompetition and the performance of multiunit multimarket firms. Multimarket contact: meaning and measurement at multiple levels of analysis.
