Description
Book SynopsisThis lavishly illustrated book (86 integrated illustrations) is the complete story of the Studebaker company from its beginnings to its end in 1966.
Trade Review"Many books have chronicled the Studebaker story, but this one by noted automotive historian Thomas Bonsall is undoubtedly the definitive work. . . .
More Than They Promised: The Studebaker Story is a worthy investment for anyone who wants a complete and highly accurate history of one of America's longest lasting industrial giants." --
Old Cars Weekly"This is a carefully researched and detailed overview of what might be termed the "Studebaker Empire". . .a story dating from Studebaker's first wagons of 1852 to its cars built through 1966, to the last cars assembled in Hamilton, Ontario. . . . You may already have one or more books on Studebaker. . .there have been several. But
More Than They Promised is another story. And it's a good one." --
Antique Automobile"Thomas Bonsall, a well-known author among antique car enthusiasts, brings considerable knowledge of automobile history to this telling of the rise and fall of the Studebaker Corporation, a company whose history spanned over a hundred years. This is not the first history of Studebaker, but readers will find information not covered in other histories of the company." --
Business History Review"The result of a prodigious amount of research and admirably organized, this is the fullest and most detailed account of the Studebaker automobile." -- James A. Ward * University of Tennessee *
"As we face another round of consolidation in the global automobile industry, the story of Studebaker and its exit from vehicle assembly in the 1960s is of particular interest. . . . Bonsall has produced a readable history of the company. Organised around the 'great' men who ran Studebaker, the volume's strength is its discussion of product design and philosophy. . . . [The] volume is a useful addition to the business history literature. . . ." --
Business History Review"Bonsall has not only found new approaches to the subject, but sheds fresh light on the oft-rehearsed reasons for the Edsel's death. The book is well written, flows nicely, and artfully mixes personalities and corporate policies. It adds a great deal to our understanding of one of the 20th century's biggest corporate disasters." -- James A. Ward * University of Tennessee at Chatanooga *
Table of ContentsContents 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.
