Description
Book SynopsisBook of the Year Award 2021 by SDLI Innovation Agency.?Absolutely indispensable for all global leaders.? Cecilia MoSze Tham, award-winning futurist
"Strategic thinking to create the future of your company." Paul Almeida, Georgetown University
"If disruption is of interest to you, you should read Bofarull." Soumitra Dutta, University of Oxford
With recent developments in the technology market, it may seem like the age of the Silicon Valley moonshot is over for now. Disruption and corporate resilience have become the new normal. In this book, originally written at the beginning of the pandemic, Ivan Bofarull, Chief Innovation Officer at Esade, the global business school,
had the foresight to anticipate a period of retrenchment of grand corporate moonshots. Instead, he focused his research on how to embed moonshot thinking as a mindset in each company, putting this at the core of an operating system for decision making and
business transformation
