Description

Book Synopsis
How momfluencer culture impacts women psychologically as consumers, as performers of their stories, and as mothers

On Instagram, the private work of mothering is turned into a public performance, generating billions of dollars. The message is simple: we’re all just a couple of clicks away from a better, more beautiful experience of motherhood.

Linen-clad momfluencers hawking essential oils, parenting manuals, baby slings, and sponsored content for Away suitcases make us want to forget that the reality of mothering in America is an isolating, exhausting, almost wholly unsupported endeavor. In a culture which denies mothers basic human rights, it feels good to click “purchase now” on whatever a momfluencer might be selling. It feels good to hope.

Momfluencers are just like us, except they aren’t. They are mothers, yes. They are also marketing strategists, content creators, lighting experts, advertising executives, and artists. They are

Momfluenced

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    £16.11

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    RRP £18.95 – you save £2.84 (14%)

    Order before 4pm today for delivery by Sat 15 Aug 2026.

    A Paperback by Sara Petersen

    10 in stock

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      Publisher: Beacon Press
      Publication Date: Publication Date: 4/16/2024
      ISBN13: 9780807093382, 978-0807093382
      ISBN10: 0807093386
      Also in:
      Media studies

      Description

      Book Synopsis
      How momfluencer culture impacts women psychologically as consumers, as performers of their stories, and as mothers

      On Instagram, the private work of mothering is turned into a public performance, generating billions of dollars. The message is simple: we’re all just a couple of clicks away from a better, more beautiful experience of motherhood.

      Linen-clad momfluencers hawking essential oils, parenting manuals, baby slings, and sponsored content for Away suitcases make us want to forget that the reality of mothering in America is an isolating, exhausting, almost wholly unsupported endeavor. In a culture which denies mothers basic human rights, it feels good to click “purchase now” on whatever a momfluencer might be selling. It feels good to hope.

      Momfluencers are just like us, except they aren’t. They are mothers, yes. They are also marketing strategists, content creators, lighting experts, advertising executives, and artists. They are

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