Description

Book Synopsis
How momfluencer culture impacts women psychologically as consumers, as performers of their stories, and as mothers

On Instagram, the private work of mothering is turned into a public performance, generating billions of dollars. The message is simple: we’re all just a couple of clicks away from a better, more beautiful experience of motherhood.

Linen-clad momfluencers hawking essential oils, parenting manuals, baby slings, and sponsored content for Away suitcases make us want to forget that the reality of mothering in America is an isolating, exhausting, almost wholly unsupported endeavor. In a culture which denies mothers basic human rights, it feels good to click “purchase now” on whatever a momfluencer might be selling. It feels good to hope.

Momfluencers are just like us, except they aren’t. They are mothers, yes. They are also marketing strategists, content creators, lighting experts, advertising executives, and artists. They are

Momfluenced

    Product form

    A Hardback by Sara Petersen

    £23.19

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    RRP £28.99 – you save £5.80 (20%)

    Order before 4pm today for delivery by Tue 15 Sep 2026.

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      Book details

      Publisher Beacon Press
      Published 25 April 2023
      ISBN-13 9780807006634
      978-0807006634
      ISBN-10 0807006637
      Also in:
      Gender studies: women and girls Internet, digital media and society Media studies

      Description

      Book Synopsis
      How momfluencer culture impacts women psychologically as consumers, as performers of their stories, and as mothers

      On Instagram, the private work of mothering is turned into a public performance, generating billions of dollars. The message is simple: we’re all just a couple of clicks away from a better, more beautiful experience of motherhood.

      Linen-clad momfluencers hawking essential oils, parenting manuals, baby slings, and sponsored content for Away suitcases make us want to forget that the reality of mothering in America is an isolating, exhausting, almost wholly unsupported endeavor. In a culture which denies mothers basic human rights, it feels good to click “purchase now” on whatever a momfluencer might be selling. It feels good to hope.

      Momfluencers are just like us, except they aren’t. They are mothers, yes. They are also marketing strategists, content creators, lighting experts, advertising executives, and artists. They are

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